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Made to Stick: Why Some Ideas Survive and Others Die
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MSRP: $29.95
Your Price: $19.77
Savings: $ 10.18 ( 34% )
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Manufacturer: Random House Audio
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Additional Made to Stick: Why Some Ideas Survive and Others Die Information
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
From the Hardcover edition.
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What Customers Say About Made to Stick: Why Some Ideas Survive and Others Die:
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The only part I didn't entirely agree with is the inverted pyramid. Not from the lead paragraph anyway. I really enjoyed this book. Yes, it's what they teach journalism students, but great writing doesn't always follow this model. All in all, however, "Made to Stick" is great. I originally rented the audiobook and ended up purchasing a hard copy afterwards that I could use to reference later as needed. The authors have many good points and use excellent examples to make them.
Whether you're a teacher, marketeer, butcher, baker, or candlestick maker, you'll get a lot out of this book.
There is some redundancy in areas to reiterate their key learning points such as 'the curse of knowledge'. Main points are illustrated effectively by examples. But if the core strategy is repetition, repetition, repetition, then it works well to make these points stick. I recommend this book as a useful communication tool. The authors offer a well-researched, well-written take on the subject.
Thanks to the Heath brothers for packing so much wisdom about communication, marketing, and business into one book. I couldn't put this book down -- it was so smart, thoughtful, and totally drew me in during the process of reading it.
This is a fast read that sets a good stage for how to market in a world full of advertising. Must read for every MBA.
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